How To Make an Irresistible Offer

How To Make an Irresistible Offer

So you have taken your time to study your product. You have built a list of prospects, and now you are ready to make them your offer. In order to capture leads and convert those leads into customers, you need to create and present your front-end offer from your own website. This is the landing page from which you will present your irresistible offer.

In order for your offer to be successful you need to consider the following 7 questions:

1. Do you have a compelling headline in your offer? This is the first thing your visitor will notice when she/he reaches your site. Your headline needs to grab their attention right away and raise their interest enough to keep them reading the rest of your page.
2. Do you have a clear offer? Your visitor needs to see why and how opting in to your list will benefit them. What will they receive when they join? What will they learn? How will your information help them?
3. Do you have a call to action? Tell your visitors exactly what to do in order to joining your list. Let them know they must provide their name and e-mail address by filling out your form and submitting the subscription.
4. Do you have the subscription form displayed prominently? Keep in mind that your visitors may not have the time to read your entire page. You need to place the subscription box as high up the page as you can rather than burying it at the end of the page.
5. Do you have a privacy notice and e-mail notice? Remember to use trust-building elements. Always alert your visitors to your op-in policies, and let them know that their information will be kept private. Also, it is a good idea to alert them to the necessity of providing a valid e-mail address.
6. Do you have opt-in bait, such as a bonus or time sensitive offer? These two elements should be considered part of your overall marketing strategy, and you need to have them in place. In other words your claims need to be true. You can get away with stretching the definition of what constitutes a time-sensitive offer, but don’t promise a bonus if you don’t have one to give.
7. Do you have good rules for formatting your website? You will want to make sure that your site is simple and appealing to the eye. Clean, consistent opt-in pages convert much better. Try to avoid clutter and the overuse of graphics.

Keep these 7 questions in your mind at all times while developing your irresistible offer and it will be a success. Remember consistency is key. Most likely, if you are not finding your site attractive than a prospective customer will not.

Jason Rossi is an expert marketer who rakes in over $300,000 annually via his amazing simple online profit system. Learn how you, too, can break free from the 9-5 rut by doing what Jason does. Just visit http://www.advancedpromotingtips.com. The author grants full reprint rights to this article. You may reprint and electronically distribute this article so long as its content remains unchanged and the author’s byline remains in place.