How to Create A Press Release Strategy To Reach Buyers

How to Create A Press Release Strategy To Reach Buyers

The Web has changed the rules for press releases. Most old-line PR professionals just don’t know it yet. You have to know and understand how to properly create a press release strategy to reach buyers directly.

Because the rules for relating to the public has changed so slowly over the years, practitioners who learned on the old rules have been equally slow to change. It is time to step up and learn the new rules.
-Do you want to reach your buyers directly?
-Do you want to drive traffic to your web site?
-Do you want to achieve high rankings on the search engines?
-Do you want to attract buyers who are looking for what you have to offer?
-Do you want to move people into and through the sales process?
-Do you want to compete more effectively?

Then Read on…

Before the Web, everyone knew that the only reason you issued a press release was to get the media to write about you. Today, savvy marketing professionals use press releases to reach buyers directly.

While many marketing and PR people understand that press releases sent over the wires appear in near real-time on services like Google News, very few understand the implications for how they must dramatically alter their press release strategy in order to maximize the effectiveness of the press release as a direct consumer-communication channel.

The media has been disinter mediated. The Web has changed the rules. Buyers read your press releases directly and you need to be talking their language.

This is not to suggest that media relations are no longer important, mainstream media and the trade press must be part of an overall communications strategy. In some business, mainstream media and the trade press remain critically important and, of course, the media still derives some of its content from press releases.

Your primary audience is no longer a handful of journalists. Your audience is millions of people with Internet connections and access to search engines and RSS readers.

The new rules of press releases:
-Don’t just send press releases when “big news” is happening; find good reasons to send them all the time.
-Instead of just targeting a handful of journalists, create press releases that appeal directly to your buyers.
-Write releases rich with keywords.
-Create links in releases to deliver potential customers to landing pages on your Web Site.
-Optimize press release delivery for searching and browsing.
-Drive people into the sales process with press releases.

Jason Rossi is an expert affiliate marketer who rakes in over $300,000 annually via his amazing simple online profit system. Learn how you, too, can break free from the 9-5 rut by doing what Jason does. Just visit http://www.advancedpromotingtips.com . The author grants full reprint rights to this article. You may reprint and electronically distribute this article so long as its content remains unchanged and the author’s byline remains in place.